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How Can You Reignite Your Home Sale?

What can you as a seller do if your home isn’t selling or getting any activity?

We’re in a really hot market right now with a lot of showings, offers, and bidding war situations in multiple price points. What’s happened over the last few years is the number of showings that happen to a house before an offer had reduced dramatically.

Why is this? The Internet. People would rather use their smartphones, tablets, and other similar technology to learn all the information they possibly can about a home rather than see it in person.

So, sometimes when your home isn’t getting any showings, that’s not necessarily a bad thing. This is when you must ask your agent, “What does the traffic look like online?” Nowadays, if your online photos and videos are done right, they basically act as showings. The actual showings are simply second showings where buyers validate information they’ve already learned online.

When you ask your agent what the traffic looks like online, they should be able to tell you the number of page views on some of the major portals like Zillow and Realtor.com. Our company pays for the advanced version of those websites so we can give you more data and information. In many instances, we automate that data and information and sent it to you via email so you can track it from week to week. Remember, don’t just track showings—track activity. If you don’t know what that activity is, the top real estate agents—just like the ones at The Duncan Duo—know how to interpret that data and give you the right advice.

Don’t just track showings—track activity.

That advice can vary from situation to situation. You might need a price adjustment, more marketing, or an adjustment of your marketing strategy. The definition of insanity is doing the same thing over and over again and expecting a different result. If you’re not getting activity, you need to change your strategy. You might even have to hire a different agent if your contract allows you to.

Most of the time, though, price is the determining factor. I’m a firm believer that if you lower the price of your home, you’ll get more activity. You’ll generate more online activity, and it might be enough to nudge that buyer who’s been thinking about buying your house over the fence.

Your other options include staging. If you’re selling a vacant home, you might have to stage it to help buyers see the home’s potential. You should also consider changing your photos. If they were taken during dreary weather, they might need to be edited and brightened. Or you can just take new photos on a sunny day.

Last but not least, you need to make sure the agent you’re working with is utilizing every possible marketing avenue. You also need to trust that agent. It’s very likely they know more about real estate than you do. If they tell you something, trust their advice and know that experience is on their side.

If you have any questions on how to get more activity for your listing, please feel free to reach out to us. We’d be happy to help you.

How Offer Videos Set Buyers Apart in a Competitive Market

It was recently announced that we are the No. 1 RE/MAX agents in the country for the first time ever. Because of this honor, we are able to participate in mastermind groups with the country’s other top agents.

In these meetings, which are exclusive to those of us who have proven our performance to be the best, we’ve discovered some incredible new ideas that you won’t find elsewhere.

There are a number of issues people run into when it comes to finding a home. Luckily, whether you’re struggling to get a contract approved by a seller, you’re in the middle of a bidding war, or you’ve found yourself in a multiple offer situation, we’ve got a unique tip that will help.

You may have heard us talk before about offer letters, which are written to help buyers appeal to a seller’s sense of emotion and, hopefully, win against the other offers.

This technique only worked because it was out of the norm. Sellers weren’t expecting letters written personally by buyers; but, today, sellers and agents alike have become somewhat numb to the concept, as offer letters have become extremely common. 

A video is simply more memorable than a letter.

That being the case, we’ve got a new way for you to reach out and connect with sellers: an offer video.

Just like an offer letter, the video should help you build a relationship with the seller. You can do this is by mentioning connections or commonalities you have with them.

This could be anything from being a fan of the same sports team to having gone to the same college. Whatever it is, finding common ground will showcase your personality and make you stand out.

Especially in today’s competitive market, where certain areas and price ranges can see up to 15 offers on a home, it is critical that you set yourself apart as a buyer.

Another reason a video is so much more effective than the traditional letter offer is that, sometimes, sellers choose the buyer not because they have given the highest offer, but because they seemed like the best fit for the home.

A video is simply more memorable than a letter. By sharing your personality, your family, and your story through a video offer, you are certain to leave a lasting impression.

But, none of this will help if your agent doesn’t work with you to make sure that the viewing of your video is a contract contingency. This way, the seller is guaranteed to watch it.

This last step is so important because while 99% of real estate agents are great, ethical people, there are a small number who might simply gloss over telling their client about your video if you don’t put it in the contract.

If you’d like any more information or have any other questions for us, feel free to give us a call or send us an email. We’d love to help you out and look forward to hearing from you soon.

Why Work With the Top RE/MAX Agents in the Country?

Today, I’m proud to announce that we are now the No. 1 RE/MAX agents in the entire country. 

There are well over 110,000 RE/MAX agents across the nation, and we are No. 1 for the first time ever. We are so excited to be honored with this distinction. Thank you to all of you who have blessed us with your business, to our partners, and to our vendors. 

Send us an email and let us know that you watched this video, and we’ll send you a special thank you gift as a way of celebrating. 

Why would we do that? This ranking benefits you, too. Many people think that rankings don’t really matter. However, part of why we got this distinction is the amount of business that we do. 

As a result, we have more resources, a larger marketing budget, and more relationships with RE/MAX agents across the world. Other agents can’t have these relationships simply because they don’t run in the same circles as other top agents around the world. 

When you work with us, you work with the best of the best.

When you sell a home with us, we market your property to those top agents. They have buyers in other parts of the world, and your home will get more exposure this way. 

We have an enormous marketing budget. We spend $1 million on marketing a year, which means there will be more eyes on your listings, more exposure for your home, and better tools to market your home. We implement things like 3-D walkthroughs, videos, and social media marketing to help sell your home for top dollar. 

We also leverage our relationship with the Tampa Bay Lightning and other partners to get more eyes on your listing. 

As a homebuyer, because of the amount of business that we do, our agents have more experience. We are able to learn quicker because we do more deals. It’s similar to the difference between an NBA player who plays one game a year and LeBron James, who plays 40 minutes a game 82 times a year. 

In other words, you’re working with the best of the best. When you work with our team, our experience gives you a better chance of success. 

You can also check out the incredible reviews on our website from our past customers. 

So, why does it matter that we are now the top RE/MAX team in the country? We produce better results, better service, and a better experience for you, whether you are buying or selling a home. 

Give us a call or send us an email if you have any questions about our local real estate market. We would be happy to help you!