Why Real Estate Signs Work

Every month, we hear home sellers tell us that they’d rather not put a real estate sign out in front of their house because they’re convinced that they don’t work. However, the truth is that real estate signs actually do work.

We’ve seen many homes sell over the years that wouldn’t have sold without a real estate sign. This is because they help in three important ways:

The first is that they trigger word-of-mouth referrals. Not everybody in your neighborhood pays attention to online listings. They might know other people who want to live in your neighborhood, though, and a real estate sign is the only way to let them know that your home is for sale. 

The second way they help is by acting as a marker for buyers who don’t want to look at a home in person and deal with a showing. If they want to narrow their list of homes, they might simply just want to drive by them. Neighborhoods tend to have homes that look alike, so if you don’t have a sign out, it would be easy for the potential buyer to skip right past and assume another home is for sale.

Not having a real estate sign means limiting your buyer pool.

The third way they help is by providing a phone number that people can call. If there’s no sign, there’s no opportunity for them to call. Quite frankly, people are impulse buyers. Sometimes people call on a sign and buy the home that very same day. Unless you have a sign out front, though, this won’t happen to you.

What if someone buys another home down the street instead of yours because that home had a sign? Because real estate companies get all of these sign calls, sometimes a sign from one property can help another property sell. Homes in certain areas can also act as referrals to homes in other areas that are comparable in size and features.

The bottom line is that you should not abandon using a real estate sign when you put your home up for sale. If you want to get your home sold quickly, you want to take care of every single marketing possibility for that home. Omitting a real estate sign means limiting your audience and leaving money on the table. If you have any questions for us, don't hesitate to reach out by giving us a call or sending us an email" at the end of the blog