How Our Core Values Shape Our Service

Why does working with a real estate agency that has a set of core values matter?

Working with a team that has core values like we do matters because they define how the company makes decisions, how they treat their customers and the public, and what’s important to them. 

Every company has a different set of core values, but today I want to share our core values, what they mean to us, and why they matter to you when determining whether to hire us to help you to buy or sell a home: 

Leader: We want to be a leader in the marketplace and a leader in the industry.

Energetic: We want salespeople and the operations staff that deal with our customers to enjoy what they’re doing, have energy, and to go about their day with a purpose.

Authentic: We’re not the same as every other real estate company. We do some unique things, and we like the fact that we’re authentic. 

Dynamic: It’s in our name, and it means ‘ever-changing.’ We adapt because we know the real estate market changes, and we’re a dynamic firm to help our customers, agents, and staff handle those changes in the marketplace.

We want to be a leader in the marketplace and a leader in the industry.

Family: At our company, our people are like family, and we pass that loyalty on to our customers.

Charitable: My wife and I started a foundation and our goal is to give over $100,000 to charity this year. We want to give back to a community that gives so much to us and help those in need.

Integrity: We want to have integrity in all things we do. We want to be upfront, honest, and put our customers first. 

Learning: We’re learning-based, and we always want to focus on learning—not just how to sell more homes, but how to service our customers and be better for our community. 

Winner: I’m a competitive person, and everybody wants to be a winner. On our team, we want to be the best for our customers.

Innovative: We use 3-D Matterport tours, drone technology, videos, and optimization for our listings for certain web portals. We want to innovate and come up with new ideas and techniques to serve our customers better. 

Accountable: We’re not afraid to accept responsibility when things don’t go well. Our people are accountable to results and doing a great job for our customers. 

We hope our customers follow these same core values. If we have a customer we feel doesn’t fit our core values, we’re not afraid to move on from them and let them work with someone else. 

In the video above, you can see that if you line each core value up along a certain letter, it spells out the words ‘lead,’ ‘fail,’ and ‘win.’ That’s not an accident. 

‘Lead’ is there because we want to lead the market. ‘Fail’ is there because we’re unafraid to fail. We want to push the envelope and push our customers, but sometimes things don’t go our way. 

We learn a lot from those failures, and by being unafraid of failure, we can help our customers better. 

‘Win’ is there because we want to win. We want to win listing appointments and contract negotiations. Winning to us is a way to position ourselves to achieve success for our customers. 

To see an image of our core values, visit the ‘About Us’ section of this website. If you have any questions, please don’t hesitate to reach out to us. We’d be happy to help. 

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