How Offer Videos Set Buyers Apart in a Competitive Market

It was recently announced that we are the No. 1 RE/MAX agents in the country for the first time ever. Because of this honor, we are able to participate in mastermind groups with the country’s other top agents.

In these meetings, which are exclusive to those of us who have proven our performance to be the best, we’ve discovered some incredible new ideas that you won’t find elsewhere.

There are a number of issues people run into when it comes to finding a home. Luckily, whether you’re struggling to get a contract approved by a seller, you’re in the middle of a bidding war, or you’ve found yourself in a multiple offer situation, we’ve got a unique tip that will help.

You may have heard us talk before about offer letters, which are written to help buyers appeal to a seller’s sense of emotion and, hopefully, win against the other offers.

This technique only worked because it was out of the norm. Sellers weren’t expecting letters written personally by buyers; but, today, sellers and agents alike have become somewhat numb to the concept, as offer letters have become extremely common. 

A video is simply more memorable than a letter.

That being the case, we’ve got a new way for you to reach out and connect with sellers: an offer video.

Just like an offer letter, the video should help you build a relationship with the seller. You can do this is by mentioning connections or commonalities you have with them.

This could be anything from being a fan of the same sports team to having gone to the same college. Whatever it is, finding common ground will showcase your personality and make you stand out.

Especially in today’s competitive market, where certain areas and price ranges can see up to 15 offers on a home, it is critical that you set yourself apart as a buyer.

Another reason a video is so much more effective than the traditional letter offer is that, sometimes, sellers choose the buyer not because they have given the highest offer, but because they seemed like the best fit for the home.

A video is simply more memorable than a letter. By sharing your personality, your family, and your story through a video offer, you are certain to leave a lasting impression.

But, none of this will help if your agent doesn’t work with you to make sure that the viewing of your video is a contract contingency. This way, the seller is guaranteed to watch it.

This last step is so important because while 99% of real estate agents are great, ethical people, there are a small number who might simply gloss over telling their client about your video if you don’t put it in the contract.

If you’d like any more information or have any other questions for us, feel free to give us a call or send us an email. We’d love to help you out and look forward to hearing from you soon.

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