Create More Demand for Your Listing With "Coming Soon" Marketing

Today we would like to give you some insight into a phenomenal technique called “Coming Soon” marketing. There has been some speculation over whether this strategy works, but we believe it does. 

Before we get into why it is effective, let’s first discuss what Coming Soon marketing is. Coming Soon marketing is a strategy wherein we begin advertising a listing before it’s active. So, this marketing technique creates pent-up demand for a home. It is similar to putting out a Black Friday sales flyer before Thanksgiving.

Coming Soon marketing helps propel listings into multiple offer situations, which equates to faster sales and higher prices. This strategy ultimately creates a situation the seller would not achieve without this type of marketing. As real estate professionals, we do not want our sellers to miss out on any offers because their home lacks exposure, and Coming Soon marketing prevents this from happening.

We give our sellers advice and opportunities, but we also give them control over how to proceed.

At the end of the day, though, everything that we do comes down to the seller’s choice. While we are happy to give our advice, sellers will always have the option to pass on this strategy.

With that said, we do highly recommend it. Some of the best listings never actually hit the market. Sellers can often net a great price without ever going through the hassle of listing or showing the property. We can often even earn sellers a cash offer.

But if a seller does allow their home to be shown before it hits the market, this can reap some great results. Motivated buyers will often submit offers above asking price if they are serious about securing the home. 

Of course, all of this is simply an option—not an obligation. We give our sellers advice and opportunities, but we also give them control over how to proceed.

If you have any other questions, would like more information, or are curious how we can help you sell your home, give us a call, send us an email, or visit We look forward to hearing from you soon.

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