Working With a Reduced-Cost Agent Will Bring You Reduced-Quality Results

When listing your house, you should be leery of hiring an agent who cuts their commission. If an agent wants to negotiate down on their commission to earn your business, that’s a definite red flag. 

Real estate is a competitive business. As agents, we sometimes encounter clients who think the lowest commission is the best deal. But low commission rates often spell trouble.

You truly do get what you pay for. So when an agent offers to reduce their fee, you’ve got to wonder whether they’re also going to be reducing their level of service. Netting top dollar for your property requires heavy marketing, which is not cheap.

If an agent isn’t spending money on marketing your home, your home will get less exposure and you’ll get less money. Without money being spent on marketing, you could be missing out on professional photography, virtual tours, and other tools and tactics used to bring buyers into your home.

Saving 1% or 2% in commission doesn’t gain you anything.

Agents are not created equal. For the same reason you don’t look for the cheapest meal every single time you go out to eat, you shouldn’t be looking for the cheapest agent when it comes time to sell your home. Choosing an agent who is willing to cut down their commission not only leads to a sacrifice in quality, but also indicates that they aren’t a strong negotiator. Can you really trust an agent who can’t negotiate their own commission to negotiate the price of your home?

Saving 1% or 2% in commission doesn’t gain you anything. In fact, it will almost certainly translate to less money in your pocket at the end of the deal.

If you have any other questions or would like more information, feel free to give us a call or send us an email. We look forward to hearing from you soon.